The Cx Journey: From ‘Management’ to ‘Manager’

January 12, 2018

Estimated Reading Time: 1 minuteStats:66% of customers switch companies due to poor service. (Accenture). 86% are willing to pay up to 25% more for a better customer experience. (RightNow) Customer Experience is second to none in securing ROI and growth for any business. Managing … Read More

The Next Level of CRM Evolution: Cx-GEM

January 9, 2018

Estimated Reading Time: 4 minutesWhat has been CRM software so far? In traditional terms, Customer Relationship Management (CRM) software aids businesses achieve goals of CRM by broadly focusing on contact and transaction management, contributing to sales-marketing automation, making quality reports, responses to customer, etc. … Read More

CX and Customer Life Cycle: 8 Levels of Indispensability

January 5, 2018

Estimated Reading Time: 6 minutesWhose and what life cycle? The life cycle is that of the customer. It involves all the stages that the customer goes through in developing relation with a brand. According to Annette Franz (CX journey), one of the top Cx influencers, … Read More

6 Ways Social Media Re-calibrates Customer Experience

December 19, 2017

Estimated Reading Time: 6 minutesAccording to research from Sprinklr and Harvard Business Review Analytic Services, 12% of enterprise managers and executives fully integrate social media with customer experience management, while 27% don’t integrate the two at all. This select, leading companies( 12%) do not … Read More

Top Cx Predictions for 2018: Influencers Speak

December 15, 2017

Estimated Reading Time: 8 minutes2018 is just round the corner. By 2018, more than 50% of organizations will implement significant business model changes in their efforts to improve customer experience.” – Gartner. We have garnered influencers’ top predictions about the shape of Cx and … Read More

The Synergy Between ERP and CRM : Key to Maximizing ROI

December 11, 2017

Estimated Reading Time: 4 minutesSoftware services make up quite a confusing world of abbreviations. ERP and CRM are two of the frequent encountered cases in such confusion. Owing to the significant overlaps between the two solutions, they are often used interchangeably. However, there is … Read More

CRM: Empowering ‘Ecommerce’ Business For The Big Leap

December 8, 2017

Estimated Reading Time: 5 minutesGlobal Retail Ecommerce Sales Will Reach $4.5 Trillion by 2021, making it a necessity rather than a choice. In 2016, 1 billion people purchased goods and/or services online which constitutes 53% of global internet users (Remarkety). With such a huge … Read More