6 Ways Social Media Re-calibrates Customer Experience

December 19, 2017

Estimated Reading Time: 6 minutesAccording to research from Sprinklr and Harvard Business Review Analytic Services, 12% of enterprise managers and executives fully integrate social media with customer experience management, while 27% don’t integrate the two at all. This select, leading companies( 12%) do not … Read More

The Synergy Between ERP and CRM : Key to Maximizing ROI

December 11, 2017

Estimated Reading Time: 4 minutesSoftware services make up quite a confusing world of abbreviations. ERP and CRM are two of the frequent encountered cases in such confusion. Owing to the significant overlaps between the two solutions, they are often used interchangeably. However, there is … Read More

CRM: Empowering ‘Ecommerce’ Business For The Big Leap

December 8, 2017

Estimated Reading Time: 5 minutesGlobal Retail Ecommerce Sales Will Reach $4.5 Trillion by 2021, making it a necessity rather than a choice. In 2016, 1 billion people purchased goods and/or services online which constitutes 53% of global internet users (Remarkety). With such a huge … Read More